IC Realtime New Dealer Process

Goal: Provide an understanding to IC Realtime teams of the New and Improved Dealer Pipeline Processes

Key Topics

New Dealer Application

Backend Processes

New Dealer Application

  • When someone wants to become a dealer, start on the main site and select "Become a dealer" in the top right corner

Screenshot 2024-03-15 at 3.20.09 PM

  • This will bring that potential dealer to the dealer application page, which now looks like this:Screenshot 2024-03-15 at 1.39.28 PM

If potential dealer realizes they are not a reseller but need an installer they will select the "click here" in the gray box to bring them to the "Find a Dealer" form

  • The application is three pages of questions regarding Contact, Company, and Industry InformationScreenshot 2024-03-15 at 1.39.37 PM

Screenshot 2024-03-15 at 1.39.50 PMScreenshot 2024-03-15 at 1.40.01 PM

The same disclaimer is placed underneath the application questions on each page of the application. As shown below.

Screenshot 2024-03-15 at 1.40.06 PM

Backend Process

What Happens when a Dealer Submits an Application?

  • The contact is set as a Marketing Contact and the Contact Owner is set to an Operations Team Member

This will prevent any issues with automated emails being sent

  • A Task will be created for Operations to Vet Dealer Application and Assign to Sales Executive

    Screenshot 2024-03-20 at 4.50.03 PM
  • Operations will then select, on the left column of the contact record, "Dealer Application Approved?" - Be sure to save your selection

Screenshot 2024-03-20 at 4.51.30 PM


If "Dealer Application Approved?" is Yes

  • Operations will assign a Sales Executive, then change "Dealer Application Approved?" to Yes. Then Save Changes.
  • Operations will Copy the Company HubSpot Record ID and add to the Customer Record in NetSuite during Creation under the Custom Tab
  • Operations will then check the task off in their task view when completed
    • This will Trigger the rest of the Workflow
  • Sales Leadership and Contact Owner Assigned will be notified by email with the New Dealer Information
  • Automated Approved Dealer Application Email will be sent 
    • This email will come from Matt Sailor, click here to view
  • Dealer will then receive an email from Customer Success to Schedule Onboarding
  • This email will come from Customer Success, click here to view

If "Dealer Application Approved?" is No

  • Operations will change "Dealer Application Approved?" to No. Then, Save Changes

  • Operations will then check the task off on their task view when completed
    • This will trigger the rest of the workflow
  • Dealer will receive an automated email from the IC Realtime team
    • This email will include a button to view distributors in their location
    • If you want to view this email, click here

If "Dealer Application Approved" is No because End User

Below "Dealer Application Approved?" there will be a property for "Dealer Application Denied Reason" - Select End User if applicable

Screenshot 2024-03-20 at 5.36.25 PM

  • Operations will change "Dealer Application Approved?" to No. Then change "Dealer Application Denied Reason?" to End User. Then Save Changes. 

  • Operations will then check the task off in their task view.
    • This will trigger the rest of the workflow
  • An automated email will go out to the denied applicant, this will include a button to the "Find a Dealer" Form

If Applicant is an Existing Dealer

  • There is a property labeled "Existing Dealer"
  • Operations will check this box if dealer is already existing
  • Complete Task
  • Dealer will stop going through the workflows, no emails will be sent
  • A task will be automated to the CRM specialist to verify no new records were created

Automated Emails

When "Dealer Application Approved?" is yes 

  • First Dealers will receive this email from Matt Sailor 

Screenshot 2024-03-20 at 5.16.02 PM

Screenshot 2024-03-20 at 5.16.09 PM
  • Then Dealers will then be sent the onboarding scheduling email from Customer SuccessScreenshot 2024-03-21 at 9.10.51 AM

When "Dealer Application Approved" is No

  • Applicant will receive a denied email from the IC Realtime TeamScreenshot 2024-03-21 at 9.11.36 AM

When "Dealer Application Approved?" = No and "Dealer Application Denied Reason" = End User

  • Applicants will receive the following email
Screenshot 2024-03-21 at 9.14.07 AM